Trending...
- Mwalim Rolls THUNDERCHILD Into Boston
- Boston: The PY23 Draft Caper is Available for Public Comment
- State of Nayarit Named the Official Mexican Tourism Destination of the Vancouver Canucks
Email marketing campaign management tips for leveraging Six Sigma to sell more magazine subscriptions and memberships
HINGHAM, Mass. - BostonChron -- You've likely heard us talk about Six Sigma email marketing campaign management so much that you think we invented it. While we certainly did not invent Six Sigma, we have learned how to successfully adapt the methodology toward direct response email marketing.
Six Sigma is a disciplined, data-driven approach for the continuous improvement of any product, process, or service. It seeks to continuously remove the weakest-performing components and replace them with better-performing components – a process and an approach we believe works well when applied to direct response and email marketing.
In direct mail, this could be testing three different postcards with unique URLs and tracking codes, then eliminating the bottom performer and testing a new approach.
In email, you can test more frequently than direct mail. We are deploying up to six Spotlight and Preview campaigns per week with many of our publishing partners. Compare that to direct mail, where the testing frequency is much more limited.
More on Boston Chron
Let's talk about how you can use email marketing to leverage the principles of Six Sigma.
5 Six Sigma Email Marketing Campaign Management Strategies
In their book The Six Sigma Way, authors Peter Pande and Robert Neuman say that even more important than the tools you'll use to implement Six Sigma, is the mindset you have approaching it. You must be asking the right questions and then acting and responding to the results. If you're prepared to do that, let me share some of the secrets to Six Sigma email marketing campaign management we've learned from managing this process for our publishing partners.
1. Develop a series of creative to test.
2. Brainstorm a series of offers to test.
3. Decide on A/B Split Testing or Sequential Testing
4. Leverage your editorial team for relevant, curated content.
5. Act on the results.
Be disciplined and let the data speak for itself. And if you'd like help with Six Sigma email marketing campaign management, reach out to Christy at christy@mequoda.com
Six Sigma is a disciplined, data-driven approach for the continuous improvement of any product, process, or service. It seeks to continuously remove the weakest-performing components and replace them with better-performing components – a process and an approach we believe works well when applied to direct response and email marketing.
In direct mail, this could be testing three different postcards with unique URLs and tracking codes, then eliminating the bottom performer and testing a new approach.
In email, you can test more frequently than direct mail. We are deploying up to six Spotlight and Preview campaigns per week with many of our publishing partners. Compare that to direct mail, where the testing frequency is much more limited.
More on Boston Chron
- City of Boston Announces Early Voting Locations
- City of Boston Announces Early Voting Locations
- One Of The Largest Native American Burial Sites In The United States Moves A Step Closer To National Recognition
- UNITED AIRLINES TEAMSTERS RALLY NATIONWIDE FOR STRONG CONTRACT
- Cummings Graduate Institute for Behavioral Health Studies Announces New Book: Integrated Behavioral Health: Applying the Biodyne Mindset in Healthcare
Let's talk about how you can use email marketing to leverage the principles of Six Sigma.
5 Six Sigma Email Marketing Campaign Management Strategies
In their book The Six Sigma Way, authors Peter Pande and Robert Neuman say that even more important than the tools you'll use to implement Six Sigma, is the mindset you have approaching it. You must be asking the right questions and then acting and responding to the results. If you're prepared to do that, let me share some of the secrets to Six Sigma email marketing campaign management we've learned from managing this process for our publishing partners.
1. Develop a series of creative to test.
2. Brainstorm a series of offers to test.
3. Decide on A/B Split Testing or Sequential Testing
4. Leverage your editorial team for relevant, curated content.
5. Act on the results.
Be disciplined and let the data speak for itself. And if you'd like help with Six Sigma email marketing campaign management, reach out to Christy at christy@mequoda.com
Source: Mequoda Publishing Network
0 Comments
Latest on Boston Chron
- Boston: Indigenous Peoples' Day
- Smart Merchant Solution goes BLUU to strengthen its position in the Point of Sale (POS) Solutions and Payments Processing Sector
- Local SF Conservatory Pre-College Student Selected to Perform at Carnegie Hall
- Boston: Age Strong Blog: Age Strong's Senior Advisory Council
- Origination of Prince Oak's new alias and reasons of his change — the Eurasian Prince's newest nominal label is "Papa Eurasia"
- Boston: Age Strong Blog: 20th Annual Hispanic Heritage Celebration
- Mayor Wu Signs Executive Order Creating a Climate Council For The City of Boston
- Boston: Improvements to O'Day Playground Celebrated
- JVCKENWOOD to Showcase New Viking VM8000 Series, Digital Network Solutions, and AI Solutions at IACP 2024 in Boston
- Anaptyx Selected Top Wireless Internet Service Provider (WISP) 2024
- HERITAGE FINANCIAL IS A FORBES TOP 100 RIA FIRM
- Bug Busters Celebrates 40 Years in the Pest Control Industry
- National Minority Health Association and Cell-Ed Announce Upcoming Webinar: Empowering Caregivers Through Innovative Training Programs
- Clario and PathAI Collaborate to Deliver Integrated Solution for GI Clinical Trials USA - English USA - English
- Free 6-Month Premium Matrimonial Membership Now Available on IndoMarry.com
- NEMTAC Announces Public Comment Period for the NEMTAC 3001-202X Transportation Specialist Education Draft Standard
- SmartBear Connect to Explore AI-Driven Advancements in Software Development
- Dr. Stephen Shainbart, PHD, Highlights 5 Reasons to Discuss Family Therapy and Couples Counseling in Buffalo, NY
- Restoration Specialists Celebrates a Successful 2024 and Strong Q4
- Purple Union C-Murder Supporting Angola Prisoners in Their Fight for Basic Human Rights Through Labor Strike