BOSTON - BostonChron -- The "Easy Switch" that Knobull will introduce as part of a marketing campaign in the coming weeks, is similar to light switches in buildings throughout the world. In fact, in the last decade, this academic search engine has totally revamped its business model to culminate with the Easy Switch campaign!

The Easy Switch serves as a symbol, acknowledging the frustrations and challenges of the academic world. It's also a statement about Knobull's responsibility to make things easier for their student users and native ad customers.

Wouldn't it be great if the Easy Switch actually served as more than a symbol, though? Well, Easy Switch users, hold onto your smartphones as Knobull is now making things "easy" for their customers on a whole new level.

Lynn Bentley, President at Knobull announced, "The Easy Switch is more than a flashy marketing tool. It will become the driver of the company's business model and makes this effort near and dear to my heart.

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Our team partnered with numerous student followers to enable the Easy Switch with the the upgraded design and functionality of our web app. By tapping into the newly upgraded service, we focused on simplifying the learning experience and the overall Knobull customer experience."

In the span of about five months, Knobull was able to develop and begin testing the new app design and functionality with a focus group of users. Their mission: Enable the Easy Switch to make the learning experience for students better! This academic search engine with learning support tools makes it easier for students to make transactional inquiries, freeing them up to receive higher-level support for more complex needs and requests.

Bentley concluded, "In the coming year, the team at Knobull plans to expand its testing with additional users and continue to upgrade site functionality to accurately and reliably respond to many user requests on a day-to-day basis. Whether they're searching for academic sources or upgrading their learning skills, students will be armed with web-enabled cognitive technology that makes student life easier."