Trending...
- Mayor Michelle Wu and Office of Youth Engagement and Advancement Celebrate 30 Years of Boston Mayor's Youth Council
- Boston: Community Meeting to Share a Progress Update for the New Community Center in the North End
- Boston: Cummins Highway Construction Update: June 2025
The US Patent Application No. 18/926,743, recognizes Adster's unique invention of a system and a method for optimizing advertisement yield and reducing advertisement latency leading to higher Programmatic Advertising revenue
BENGALURU, India - BostonChron -- Adster Technologies Pvt Ltd, a leading innovator in programmatic advertising technology, is proud to announce that it has been granted a United States patent for its pioneering technology that significantly reduces latency in digital ad serving. The patent, US Patent Application No. 18/926,743, recognizes Adster's unique invention of a system and a method for optimizing advertisement yield and reducing advertisement latency.
The patented technology addresses one of the most critical challenges in digital advertising — latency. By optimizing how ad calls are initiated and handled across the real-time bidding (RTB) ecosystem, Adster's solution enables ads to load more quickly without compromising on targeting or quality. This advancement not only improves the overall performance for publishers and advertisers but also enhances the experience for end users, especially on mobile devices and slower networks.
More on Boston Chron
"This patent is a milestone achievement for Adster Technologies and a strong validation of our commitment to solving real-world challenges in digital advertising," said Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "Latency has long been a bottleneck in the ad tech space, and our innovation enables faster, smarter, and more efficient ad delivery."
The patented system introduces a novel method for pre-emptive ad slot prediction and concurrent ad call processing, which minimizes communication overhead and reduces wait times during the ad rendering cycle. The result is a more seamless and responsive digital experience, directly translating into better engagement and higher conversion rates.
Adster Technologies has already integrated this patented technology into its proprietary ad-serving platform, resulting in latency reductions of up to 40% across pilot deployments and in turn boosting revenues by 50%+. The company plans to license the technology to partners and further develop complementary solutions in the low-latency ad tech space.
More on Boston Chron
"This is just the beginning," added Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "We're continuing to invest in research and innovation that will shape the future of digital advertising."
For more information about the patent or partnership opportunities, please contact Media Relations at hello@adster.tech or visit https://adster.tech.
The patented technology addresses one of the most critical challenges in digital advertising — latency. By optimizing how ad calls are initiated and handled across the real-time bidding (RTB) ecosystem, Adster's solution enables ads to load more quickly without compromising on targeting or quality. This advancement not only improves the overall performance for publishers and advertisers but also enhances the experience for end users, especially on mobile devices and slower networks.
More on Boston Chron
- Boston: Updates on Transformative Investments in Mental Health Services and Programs for Youth and Families
- AI changes cryptocurrency market trading, TWL Miner launches new 1-day contract, giving away over $1 million
- King Faisal Specialist Hospital & Research Centre and Germfree Laboratories Announce Landmark Advanced Therapy Manufacturing Campus in Riyadh
- Labthink's Medford Lab is Open for Testing Services for Flexible Packaging Materials
- A Global First: NaturismRE™ Launches the Global Urgency Index
"This patent is a milestone achievement for Adster Technologies and a strong validation of our commitment to solving real-world challenges in digital advertising," said Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "Latency has long been a bottleneck in the ad tech space, and our innovation enables faster, smarter, and more efficient ad delivery."
The patented system introduces a novel method for pre-emptive ad slot prediction and concurrent ad call processing, which minimizes communication overhead and reduces wait times during the ad rendering cycle. The result is a more seamless and responsive digital experience, directly translating into better engagement and higher conversion rates.
Adster Technologies has already integrated this patented technology into its proprietary ad-serving platform, resulting in latency reductions of up to 40% across pilot deployments and in turn boosting revenues by 50%+. The company plans to license the technology to partners and further develop complementary solutions in the low-latency ad tech space.
More on Boston Chron
- 14th CryptoSuper500 Report Releases: Bitcoin's Evolution into a Global Supercomputer
- Ross Toohey named Managing Director in Chesterfield, Missouri
- High Profile Gateway Race Events With Strong Brand Exposure Plus Sponsorship in Female Motorsports; $100 Million Financing Unlocked: Lottery.com
- ASI Accelerates iMIS® Innovation by Acquiring CSI's Product Suite and Expert Team
- Mill Creek Hires Brent Elkins as Executive Managing Director
"This is just the beginning," added Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "We're continuing to invest in research and innovation that will shape the future of digital advertising."
For more information about the patent or partnership opportunities, please contact Media Relations at hello@adster.tech or visit https://adster.tech.
Source: Adster Technologies Pvt. Ltd.
0 Comments
Latest on Boston Chron
- A Living Legacy – New Short Film Honors George Floyd, Premieres on YouTube
- Boston: June 13, 2025 Traffic Advisory
- Boston: Planning Department Advances New Cancer Hospital In Longwood Medical Area
- DivX Enhances AVI Playback Resources; Simplifies Guide to Playing AVI Files with DivX Software
- Patrick Aloni Joins Historic Gold and Copper Discovery in Argentina with Multimillion-Dollar Stake
- Boston: June is Men's Mental Health Awareness Month
- Boston: Happy Juneteenth!
- Boston: Council Denounces Renaming of Navy Ships
- Northern Light Appoints Robert Trail President
- Boston: Council Backs Blue Ribbon Commission to Address Downtown Office Vacancies and Revenue Loss
- Edtech Startup Young Commanders Launches 'Visionaries Without Sight' Collection Celebrating Blind and Visually Impaired Historical Figures
- Boston: Cummins Highway Construction Update: June 2025
- Goldstar Rehabilitation Celebrates 15 Years of Early Intervention Across Southeastern PA
- South Shore Food Bank's Epic FOOD FIGHT Fundraiser Set for June 21st
- United States Congressional Candidate Peter Coe Verbica Unveils 25-Point Federal Plan to Help Make California Affordable Again
- D8Averse Launches D8Acapture: Disruptive Mobile-First App Transforms Utility Pole Data Collection
- 2025 Romance Travel Forum Drives Targeted Growth and Industry Collaboration
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator
- Mauro Schnaidman named as Managing Director in Miami, Florida
- Continued Streak of Recognitions with Multiple Chambers and Partners Rankings