ASICS Teams Up with BlueConic for Enhanced Personalization and Data Privacy Compliance

~ ASICS, the global leader in athletic footwear and apparel, has announced a partnership with BlueConic, a customer data platform (CDP), to improve customer engagement. The move will allow ASICS to personalize experiences for customers across all touchpoints while remaining compliant with consumer data privacy regulations.

Melissa Reed, Sr. Product Manager of Customer Data at ASICS Digital, said that the company chose BlueConic for its flexibility and usability as well as its ability to support various use cases across brands and regions. Reed also noted that the BlueConic team provided excellent support during the proof of concept phase.

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Cory Munchbach, CEO of BlueConic, said that organizations like ASICS need the ability to add new data connections, create robust segments, and orchestrate personalized experiences quickly and efficiently. He added that he was excited to help ASICS navigate their digital transformation journey and find new ways to connect with consumers.

The partnership between ASICS and BlueConic is expected to help the company increase engagement and loyalty both within their app and across brands, channels, and regions. With access to unified customer data that is actionable and privacy-compliant, ASICS will be able to build robust segments for personalization projects while mitigating consumer data risk for the organization at the same time.
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