Trending...
- Constant Contact Appoints Russ Morton as Chief Product Officer
- CreateTV.com's New Chefs' Indian and Cuban Recipes will Spice Up Your Meals!
- UPS Launches Services at Neighborhood Parcel Authorized Shipping Center In Tewksbury MA
Trends include the rise of ChatGPT and the future of social media, Section 230
BOSTON - BostonChron -- Birnbach Communications, Inc., a PR and social media agency focusing on thought leadership, today issued its top media trends for 2023.
"We're seeing the evolution of artificial intelligence apps that could change how companies develop content and potential legislation that affects how social media platform moderate user content," said Norman Birnbach, president, Birnbach Communications.
Here are the agency's top three predictions:
1. AI-app ChatGPT will be a game changer. Launched in November, ChatGPT, a natural-language bot, will be a game changer because it can write marketing content, debug/code programs, answer open-ended questions and carry on conversations. Think pieces are already embracing it as a useful tool or fearing it because of possible misuse.
2. Twitter and TikTok will survive amid much speculation. The Twitter brand is tarnished, and some think its future is in doubt because its revenue has dropped due to an exodus of users and advertisers and to an increase of trolls and misinformation. (Due to concerns about content moderation, we've been advising consumer and nonprofit clients to focus more on Facebook, and for startups and B2B clients to focus on LinkedIn.) Meanwhile proposals in Congress could limit or outright ban TikTok in the U.S. Our bet: both Twitter and TikTok will survive 2023 but their uncertain future will generate a lot of coverage.
More on Boston Chron
3. Section 230 should survive but may not. Section 230 of the Communications Decency Act allows social media sites to conduct content moderation while shielding them from legal liability for user-generated content. It's under attack from a range of Congressional proposals plus a current Supreme Court case because social media content moderation is important and imperfect and often generates complaints of perceived bias. We think Section 230 should survive but won't in its current form. Tech companies may try to enact a compromise before SCOTUS makes an unfavorable ruling or before Congress revises the Communications Decency Act. Either way, it's a big deal and we expect lots of coverage.
These other trends will be rolled out on the agency's blog, PRBackTalk: birnbachcom.com (http://blog.birnbachcom.com/)/PRBackTalk.
About Birnbach Communications
Boston-based Birnbach Communications, an independent PR and social media agency, partners with its clients to strategically navigate the complex and ever-changing communication landscape. The agency enables its client base of growing technology-driven and life science companies to achieve leadership in a crowded business market by helping them launch products and services; establish new product categories; and drive market demand through media and influencer relations, social media, and thought leadership campaigns. Founded in 2001, Birnbach Communications brings flexible senior-level intelligence and a proven, pragmatic approach to solving clients' business challenges. Connect with Birnbach: www.birnbachcom.com,
More on Boston Chron
"We're seeing the evolution of artificial intelligence apps that could change how companies develop content and potential legislation that affects how social media platform moderate user content," said Norman Birnbach, president, Birnbach Communications.
Here are the agency's top three predictions:
1. AI-app ChatGPT will be a game changer. Launched in November, ChatGPT, a natural-language bot, will be a game changer because it can write marketing content, debug/code programs, answer open-ended questions and carry on conversations. Think pieces are already embracing it as a useful tool or fearing it because of possible misuse.
2. Twitter and TikTok will survive amid much speculation. The Twitter brand is tarnished, and some think its future is in doubt because its revenue has dropped due to an exodus of users and advertisers and to an increase of trolls and misinformation. (Due to concerns about content moderation, we've been advising consumer and nonprofit clients to focus more on Facebook, and for startups and B2B clients to focus on LinkedIn.) Meanwhile proposals in Congress could limit or outright ban TikTok in the U.S. Our bet: both Twitter and TikTok will survive 2023 but their uncertain future will generate a lot of coverage.
More on Boston Chron
- Entrinsik Board Announces New CEO
- Work & Mother Announces Collaboration with Jamestown to Provide State-of-the-Art Lactation Suites in Select Commercial Buildings
- Knobull Streamlines Presentation Techniques That Turns Stress Into Enjoyment
- Eddie Turner Ranked #13 On The Power List Of The Top 200 Biggest Voices In Leadership In 2023
- The Data Economics Company and Gordian Knot Strategies Announce Enkrateia Climate Investment Decision Support Platform
3. Section 230 should survive but may not. Section 230 of the Communications Decency Act allows social media sites to conduct content moderation while shielding them from legal liability for user-generated content. It's under attack from a range of Congressional proposals plus a current Supreme Court case because social media content moderation is important and imperfect and often generates complaints of perceived bias. We think Section 230 should survive but won't in its current form. Tech companies may try to enact a compromise before SCOTUS makes an unfavorable ruling or before Congress revises the Communications Decency Act. Either way, it's a big deal and we expect lots of coverage.
These other trends will be rolled out on the agency's blog, PRBackTalk: birnbachcom.com (http://blog.birnbachcom.com/)/PRBackTalk.
About Birnbach Communications
Boston-based Birnbach Communications, an independent PR and social media agency, partners with its clients to strategically navigate the complex and ever-changing communication landscape. The agency enables its client base of growing technology-driven and life science companies to achieve leadership in a crowded business market by helping them launch products and services; establish new product categories; and drive market demand through media and influencer relations, social media, and thought leadership campaigns. Founded in 2001, Birnbach Communications brings flexible senior-level intelligence and a proven, pragmatic approach to solving clients' business challenges. Connect with Birnbach: www.birnbachcom.com,
More on Boston Chron
- Best Pneumatic Air Jack for Cars (2023): VEVOR 5T Bag Air Jack Reviewed by Compare Before Buying
- Americana Songstress Emma Jo To Release Powerful New Single, 'Straight Into Mine'
- Bain Capital Specialty Finance, Inc. Schedules Earnings Release for the Fourth Quarter and Fiscal Year Ended December 31, 2022
- Boston: Mayor Michelle Wu, Superintendent Mary Skipper and Green New Deal Director Oliver Sellers-Garcia celebrate start of school bus fleet electrification
- IISE announces leadership election results
Source: Birnbach Communications Inc.
0 Comments
Latest on Boston Chron
- Boston Celtics and Sun Life close out 9th annual Fit to Win youth program with Celtics forward Justin Jackson at trampoline park
- Boston: Fire Prevention Program Manager Certificate
- Boston: Mayor Wu Announces Members of Steering Committee to Advise on Reforms to Article 80 Development Review Process
- Dog Licensing Reminder (and Boston's Most Popular Dog Names!)
- Seres Therapeutics Reports Inducement Grants Under Nasdaq Listing Rule 5635(c)(4)
- Urban One Inc's Reach Media Announces R&B Superstar Ralph Tresvant of New Edition as Host of "Love and R&B"
- ABP Acquisition to Acquire AlerisLife for $1.31 Per Share
- Berkshire Hills Announces Quarterly Shareholder Dividend
- Louisville Riverport Authority Applies To Include South Central Kentucky In Foreign Trade Zone #29 Service Area
- Santander Bank Raises Its Prime Rate to 7.75%
- Constant Contact Appoints Russ Morton as Chief Product Officer
- IntellaTriage Hires New Director of Clinical Operations
- CyberSaint STRONGER 2023 Conference Call for Speakers is Open!
- Metro Commercial brokers deal for BJ's Wholesale Club in West Palm Beach, FL
- L-Strategies political and business consulting firm launched by partners Angie Wong and Jared Craig with Donna and Stan Fitzgerald
- UPS Launches Services at Neighborhood Parcel Authorized Shipping Center In Tewksbury MA
- Zilker Partners Expands Recruiting and Digital Marketing Services to Keep Pace with Changing Business Climate
- CreateTV.com's New Chefs' Indian and Cuban Recipes will Spice Up Your Meals!
- Dental Tourism is on the Rise and This Dental Hygienist is Providing the Consultations
- Sage Therapeutics to Report Fourth Quarter and Full Year 2022 Financial Results on Thursday, February 16, 2023