BOSTON, Sept. 10, 2024 ~ Boston Globe Media has announced the launch of B-Side Sports, a new video-first sports platform aimed at captivating New England sports fans. This innovative platform will feature a variety of content including video series, podcasts, and a bi-weekly newsletter distributed on Mondays and Fridays.

One of the highlights of this launch is the strategic partnership between B-Side Sports and Shadow Lion, a renowned creative studio founded by Tom Brady, Ben Rawitz, Gilad Haas, and Jeff Fine. This collaboration marks a significant milestone for both entities and sets the stage for a new era in sports media.

The partnership will kick off with an exclusive video-podcast series called "The Quick Snap," hosted by current Patriots captain David Andrews and former Patriots quarterback Brian Hoyer. The series will offer a unique perspective on football, delving into both the technical aspects of the game and the personal stories behind the players. It will be distributed across various social media channels, audio platforms, and YouTube. In addition to this, B-Side Sports' premium video assets will also enhance the sports sections of Boston.com and Globe.com.

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The collaboration with Shadow Lion is a strategic move to elevate athlete-driven storytelling and digital engagement. The launch of B-Side Sports is expected to redefine New England's sports media landscape and enhance the fan experience in one of the world's most beloved and passionate sports regions.

According to Andrew Grillo, Vice President of Commercial Product at Boston Globe Media, "Sports media is rapidly moving towards athlete-led conversations and digital video content. B-Side Sports is set to evolve how New England fans connect with their favorite players and teams, creating a new standard for sports media in the region."

Gilad Haas, Co-Founder & CEO of Shadow Lion also expressed his excitement about this partnership stating that "At Shadow Lion, we believe that the most authentic stories in sports come from the athletes themselves. So launching a show with David Andrews and Brian Hoyer was a no-brainer, especially given our roots and fandom for all things New England sports. We're excited to collaborate with B-Side Sports and Boston Globe Media to bring The Quick Snap to life."

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Linda Henry, CEO of Boston Globe Media, also shared her thoughts on this new venture saying, "B-Side Sports is a continuation of Boston Globe Media's newest media arm, B-Side, which launched in 2022 to serve a new generation of Bostonians through mobile-first content. The expansion of B-Side's coverage portfolio reflects the product's success in reaching young audiences."

The Quick Snap podcast is now live and episodes can be watched on YouTube or streamed on various podcast platforms. B-Side Sports also has active social media channels on Instagram and Twitter. Fans can sign up for the newsletter in advance of Friday's send to stay updated on all the latest news and content from B-Side Sports.

For more information or media inquiries, please contact Carla Kath at 651-491-8302. With the launch of B-Side Sports, Boston Globe Media is set to revolutionize the way New England sports fans engage with their favorite teams and players through innovative digital content.

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