Buy Buttons Don't Always Lead to a Sale

E-commerce 'Buy Buttons' explained in the latest free report

BOSTON - BostonChron -- The new 2020 Buy Button Report: Customizing Implementation To Boost Conversion ( tracks the neck-and-neck race between Amazon Pay and PayPal to shave the most time off of e-commerce checkout, and convert at higher rates. There are many players in the 'buy it now' game today, and collectively, their experiments in checkout speed have revealed a game of seconds as online merchants make buy buttons appealing.

The analysis examines more than 1,000 leading American eCommerce sites' recent and previous checkout process data to assess the evolution of buy button adoption rates.  We considered several key factors — including average annual revenues and ticket prices of sites that offered buy buttons — to provide a comprehensive overview of the solutions' roles in the eCommerce ecosystem and how they are poised to change in the future.

More on Boston Chron has been tracking the 'buy button' phenomenon since 2016 so that journalists, researchers, industry executives and other interested parties can easily access high quality research and news analysis on this important topic. The 2020 Buy Button Report: Customizing Implementation To Boost Conversion ( is ungated, completely free content. Download your free copy now at now.

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Owen McDonald

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