G2 Capital Advisors Served as Exclusive Sell-Side Advisor to United Solutions on its sale to CREO Group, Inc., a portfolio company of Mill Point Capital LLC.

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BOSTON, Sept. 25, 2024 ~ United Solutions, a leading designer, developer, and manufacturer of household products for indoor and outdoor living, has recently been acquired by CREO Group, Inc. in a strategic move to strengthen its market presence and expand its product offerings. The acquisition was facilitated by G2 Capital Advisors, who served as the exclusive sell-side advisor to United Solutions.

United Solutions has a rich history of over 100 years in operation and is known for its innovative and affordable American-made products. The company's family of brands includes popular names such as Rubbermaid, Mighty Tuff, ECOSense, and ECOSolutions. Their products cater to various categories such as Paint, Trash, Consumer Storage, Pet, and Lawn & Garden.

In 2019, United Solutions was recapitalized by Camber Holdings, a Boston-based investment firm and a European-based strategic partner. With this new ownership structure in place, the company aimed to continue its commitment to excellence and customer satisfaction while also focusing on innovation and sustainability.

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To support their strategic objectives and accelerate growth, United Solutions sought the expertise of a top-tier investment bank with deep industry knowledge. This is where G2 Capital Advisors came into play. They played a pivotal role in facilitating the transaction by providing support throughout the engagement process - from strategic positioning and marketing to negotiations and closing the deal.

The outcome of this engagement was the acquisition of United Solutions by CREO Group - a portfolio company of Mill Point Capital LLC. This move represents a significant milestone for both companies as it allows CREO Group to diversify its offerings into the home goods sector while leveraging United Solutions' established customer relationships.

As part of this transition, Dave Reilly - CEO of United Solutions - will now assume the role of CEO at CREO Group. With his extensive experience from previous roles at Dorel Industries, Shark Ninja, Apple, Berkshire Partners, and Hasbro, Reilly is well-equipped to lead this newly combined entity.

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In a statement, Reilly expressed his pride in United Solutions' accomplishments and gratitude towards G2 Capital Advisors for their support in finding the ideal partner for their next growth phase. He also shared his excitement about leading the newly combined CREO Group and driving growth, innovation, and manufacturing excellence in partnership with Mill Point.

Matt Konkle, president of G2 Capital Advisors, also commented on the acquisition, stating that they are thrilled to have supported United Solutions in this strategic pursuit. He believes that this move will enhance CREO's product portfolio and strengthen its commitment to sustainability and innovation. Konkle is confident that the combined expertise of both companies will drive significant value for their customers and stakeholders.

With United Solutions now a part of CREO Group, the company's product offering will be bolstered, manufacturing capabilities enhanced, and growth strategy supported. However, CREO Group's legacy brands - Nursery Supplies, Inc. and CREO Greenhouse - will continue to prioritize customer-centricity while embracing innovation, sustainable design, and specialized horticultural expertise.
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