FRAMINGHAM, Mass., Nov. 19, 2024 ~ Boston-based company, Gulf Oil, has announced the launch of their new national brand campaign, "Don't Think About It". The campaign was unveiled today and features a series of lighthearted commercials showcasing consumers letting their minds wander while filling up at Gulf gas stations.

The decision to stop at Gulf is portrayed as the easiest part of a driver's day, with the assurance of an easy, safe, and trusted fueling experience that Gulf consistently delivers. The 2024 Gulf Oil commercial is currently airing in the Northeast market and will expand into growth markets later this year. It is estimated to reach over 3 million viewers.

The commercials will be featured on popular connected television platforms such as YouTube, Hulu, Paramount+, and ESPN. In addition, they will also be running on digital and social media channels nationwide. This includes specific messaging for Gulf Pay, their payment system.

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According to Nikki Fales, vice president of marketing and payments at Gulf Oil, the campaign aims to keep the gas station at the forefront by showcasing real-life scenarios that many people can relate to. She also emphasizes that Gulf remains dedicated to providing a high-quality fueling experience for their diverse consumer base.

In addition to the commercials, Gulf is utilizing billboard signage, radio spots, digital advertising, and quarterly site signage to further promote the campaign and appeal to drivers both at home and on the road.

For those interested in learning more about Gulf Oil or finding their nearest location, they can visit gulfoil.com. With this new national brand campaign in place, Gulf hopes to continue providing an unmatched fueling experience for all drivers. So next time you're filling up your tank at a Gulf gas station, remember - "Don't Think About It".

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