HubSpot Named a Leader in the 2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for the Third Consecutive Year

BOSTON ~ For the third consecutive year, HubSpot has been named a Leader in the Gartner Magic Quadrant for B2B Marketing Automation Platforms report. The customer platform for scaling businesses was evaluated for its Completeness of Vision and Ability to Execute, and was placed in the Leaders Quadrant.

The way that companies find and engage with customers is changing rapidly. From an unpredictable economy to the AI revolution, marketers are under more pressure than ever to adapt. New channels are emerging, while others are saturated, and 63% of businesses say that previous growth strategies are now less effective.**

In order to help companies navigate these changes, HubSpot has developed Marketing Hub, a marketing software powered by its Smart CRM which unifies data and leverages HubSpot AI to help marketers craft personalized journeys that attract, engage and delight customers and prospects. Customers using Marketing Hub for six months have seen an 81% increase in deal close rate, 108% increase in web traffic, and 115% increase in leads.***

Nicholas Holland, VP Product at HubSpot said: "Marketers need connected tools and unified data to help them be more effective. We're thrilled that Gartner has recognized us as a Leader for a third consecutive year. With launches like HubSpot AI Assistant, SMS messaging, and robust consent features we believe marketers can trust HubSpot is always innovating on their behalf."

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Recent enhancements to Marketing Hub include Customer Journey Analytics and SMS messaging; an enhanced security center; ad conversion events; cookie management; custom object builder; sophisticated segmentation; reporting; deeper integrations with Salesforce, Netsuite and Dynamics; as well as generative AI throughout Marketing Hub which helps create campaigns, blogs, social posts, email subject lines etc quickly.

Gartner Magic Quadrant reports provide a wide-angle view of the relative positions of providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders (HubSpot), Challengers, Visionaries or Niche Players. A complimentary copy of the Magic Quadrant report can be found here which provides further information about Marketing Hub's strengths and cautions among other providers' offerings.

Gartner does not endorse any vendor or product depicted in its research publications nor advise technology users to select only those vendors with the highest ratings or designation. Gartner research publications consist of opinions from Gartner's research organization which should not be construed as statements of fact. Gartner disclaims all warranties expressed or implied with respect to this research including any warranties of merchantability or fitness for a particular purpose.
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