Knobull Has Tools To Help Job Searchers Stand Out

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BOSTON - BostonChron -- Lynn Bentley, President of Knobull reported, "LinkedIn just surpassed one billion members, yet there still remains a ton of confusion about what LinkedIn is for, and how to get the most out of it. Recruiters actually use the platform, and the following will show you how you can become more discoverable:"

Becoming More Discoverable

To make our lives easier, LinkedIn built a range of tools and algorithms to help recruiters find you. At an absolute minimum you should:

1.Upload your resume (you can do this on the "jobs" tab under "application settings").

2.Fully populate your career history on your profile

3.Utilize the skills functionality.

Be sure to get help from JobStars, located on Knobull homepage, to maximize the appeal of your LinkedIn profile.

Understanding The Recruiters' Perspective

To help recruiters be more efficient in their outreach there are more algorithms working in the background. For every search recruiters perform, LinkedIn shows a subsets of candidates that "are more likely to respond".

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To be included in these cuts you should:

1.Follow the pages of the organizations you you'd like to work.

2.Follow employees at the organizations you'd like to work.

3.Interact (like, comment, re-post) with content shared directly by the company.

Open To Work Feature

Rarely has such a benign piece of functionality caused so much controversy. This past week an article with a quote that said the open to work feature "makes you look desperate" went viral.

What About Applying To Jobs?

Year over year the breakdown is almost always the same:
  • 50% of roles filled via inbound applications
  • 30% of roles filled via employee referral
  • 20% of roles filled via recruiter outreach

Bentley concluded, "To maximize your job search strategy, you need to appear in all three groups and your JobStars coach will boost your success.

The way to win in this talent market is to do everything you can to make yourself discoverable, and to ensure you're showing up in every channel."

Source: Knobull

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