BOSTON - BostonChron -- Naytra Couture, a luxury e-commerce clothing brand, will donate a portion of the proceeds generated from the sale of its products to the Seva Foundation, a non-profit organization dedicated to eliminating curable blindness.

Naytra Couture launched in January 2021, featuring Madhubani artwork created exclusively for the brand by Indian female folk artists who are paid fair wages for their work. Each vibrant print is a one-of-a-kind piece of art.

The company utilizes environmentally friendly techniques to craft its line of 100% pure mulberry silk clothing and accessories, including tunics, blouses, scarves, men's shirts, and dresses. Naytra Couture is dedicated to working with only Standard 100 OEKO-TEX-certified manufacturers and using only natural fibers such as silk.

"Great brands do more than simply sell products customers love," says Shagun Sharma, the Founder of Naytra Couture. "They can make a difference in the world. Through our partnership with the Seva Foundation, I'm confident that we can help do our part. We empower female artisans who create artwork for us, and our customers get a high-quality product they love, and we can help to support an important cause."

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About Naytra Couture

Naytra Couture is a luxury fashion brand that specializes in beautiful tunics and blouses, dresses, and scarves made from 100% pure mulberry silk. Each piece is hand-crafted and based on folk paintings created by female artists, with proceeds going to support a variety of causes, including the Seva Foundation. Naytra Couture is known for its unique and vibrant artisan prints in bold color combinations on blouses, dresses, scarves, men's shirts, and more. For more information, visit https://naytracouture.com. Follow Naytra Couture on Instagram (https://www.instagram.com/naytracouture) and Facebook (https://www.facebook.com/NaytraCouture/).

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About the Seva Foundation

Seva Foundation is a California-based charitable organization whose mission is to restore sight and prevent blindness in underserved communities. The organization believes that giving sight to a blind person is a particularly effective way to relieve suffering, reduce poverty and transform lives. Seva works in more than 20 countries in need of sustainable services, including Peru, the United States, Mexico, Guatemala, Honduras, Haiti, Nicaragua, Paraguay, Russia, Egypt, Tanzania, Uganda, Ethiopia, Pakistan, India, Nepal, Bangladesh, Myanmar, Cambodia and Tibetan areas of China. For more information, visit https://www.seva.org.