Trending...
- Mayor Wu to Host Boston Common Tree Lighting on December 5
- Kids and Culture, LLC Recognized as a Top 100 MBE®
- City of Boston Announces New Tools to Assist Residents in Building Accessory Dwelling Units (ADUs)
NORTH ADAMS, Mass. - BostonChron -- MountainOne (https://www.mountainone.com/) is excited to announce that it has been named a 2024 American Bankers Association (ABA) "Brand Slam" Award Winner for Best Video! This honor marks MountainOne's 18th marketing industry award, all earned since the launch of its brand campaign in 2019.
The ABA Brand Slam Awards recognize excellence in bank marketing across six key categories: video, integrated marketing, website redesign, public relations/community engagement, social media, and out-of-the-box idea. MountainOne is proud to have won in the Video Campaign category for its piece, "Mo's Storybook."
Created in collaboration with HATCH The Agency, MountainOne's award-winning video, "Mo's Storybook," (https://www.mountainone.com/mo-storybook/) introduces their new children's storybook, "How to Climb a Mountain." The video featuring Mo, MountainOne's Spokesgoat, is part of a larger effort to engage young audiences in financial education, making financial literacy more approachable.
More on Boston Chron
The Brand Slam Award was presented to MountainOne and five other financial institutions on October 7, 2024, at the ABA Bank Marketing Conference in Chicago, Illinois.
"Our team is incredibly proud to receive this Brand Slam Award from the ABA," said Jill Amato, Senior Vice President of Marketing and Community Banking Officer at MountainOne. "The video was a fun and engaging way to introduce our "Mo's Storybook" initiative to our Mountaineers, community partners, and customers." Amato noted that the video debuted at MountainOne's 175th Annual Meeting earlier this year, when the initiative was first unveiled. "When we first introduced Mo as part of our brand campaign in 2019, we knew we had something special. It's been an exciting journey bringing Mo to life, and he's become a beloved and relatable figure for both our customers and our Mountaineers."
About the Mo's Storybook Initiative
MountainOne's storybook "How to Climb a Mountain" is the first in a series of books featuring Mo the Spokesgoat that promote positive life lessons, literacy, and financial education for MountainOne's youngest customers and community members. MountainOne's Storybook Team travels to schools, libraries and community partner organizations to host readings, financial education workshops, and Spokesgoat meet-and-greets with kids in the community. A second book is in production and scheduled to be published in spring 2025.
More on Boston Chron
About MountainOne
MountainOne is a mutual holding company headquartered in North Adams, MA. Founded in 1848, MountainOne Bank provides a complete array of personal and business banking and electronic services. MountainOne Bank is Member FDIC and Member DIF. Products and services are offered at full-service offices in the Berkshires (Pittsfield, North Adams, Williamstown) and on Boston's South Shore (Quincy, Rockland, Scituate). MountainOne Investments' main office is at 85 Main Street, Suite 100, North Adams, MA 01247. (413) 664-4025
The ABA Brand Slam Awards recognize excellence in bank marketing across six key categories: video, integrated marketing, website redesign, public relations/community engagement, social media, and out-of-the-box idea. MountainOne is proud to have won in the Video Campaign category for its piece, "Mo's Storybook."
Created in collaboration with HATCH The Agency, MountainOne's award-winning video, "Mo's Storybook," (https://www.mountainone.com/mo-storybook/) introduces their new children's storybook, "How to Climb a Mountain." The video featuring Mo, MountainOne's Spokesgoat, is part of a larger effort to engage young audiences in financial education, making financial literacy more approachable.
More on Boston Chron
- 4th Annual Pompano Fall Festival: Shirley Murdock, Adina Howard, Jeezy, and Plies Headline Broward County's Top Music Festival
- San Francisco Bay Area Songwriting Duo Razteria and Dave Shul Release Retro Rock Pop Album Prowess Blossoming
- Le trio français de Punk-Metal Psychédélique Joe La Truite signe un contrat de management international
- Ultimate Spades Tour Launches Groundbreaking Series From Creators Mekhi Phifer And Lawrence Adisa On Thanksgiving 2024
- Carbon Nanotubes Market Set to Surge at 20.6% CAGR Through 2029, Driven by Emerging Technologies and Global Demand
The Brand Slam Award was presented to MountainOne and five other financial institutions on October 7, 2024, at the ABA Bank Marketing Conference in Chicago, Illinois.
"Our team is incredibly proud to receive this Brand Slam Award from the ABA," said Jill Amato, Senior Vice President of Marketing and Community Banking Officer at MountainOne. "The video was a fun and engaging way to introduce our "Mo's Storybook" initiative to our Mountaineers, community partners, and customers." Amato noted that the video debuted at MountainOne's 175th Annual Meeting earlier this year, when the initiative was first unveiled. "When we first introduced Mo as part of our brand campaign in 2019, we knew we had something special. It's been an exciting journey bringing Mo to life, and he's become a beloved and relatable figure for both our customers and our Mountaineers."
About the Mo's Storybook Initiative
MountainOne's storybook "How to Climb a Mountain" is the first in a series of books featuring Mo the Spokesgoat that promote positive life lessons, literacy, and financial education for MountainOne's youngest customers and community members. MountainOne's Storybook Team travels to schools, libraries and community partner organizations to host readings, financial education workshops, and Spokesgoat meet-and-greets with kids in the community. A second book is in production and scheduled to be published in spring 2025.
More on Boston Chron
- Jones Sign Unveils Jones Vision LED Displays
- Boston: Healthy Incentives Program (HIP) - Program Changes
- Boston: Traffic Advisory for November 27, 2024
- "Third Thursdays" w/Johnson (trumpet), Person (sax), Greene (bass) Jones (drums), Bryant (host/keys)
- Cryptsoft Pty Ltd. has added support for CockroachDB in the latest release of KMIP Server SDKs
About MountainOne
MountainOne is a mutual holding company headquartered in North Adams, MA. Founded in 1848, MountainOne Bank provides a complete array of personal and business banking and electronic services. MountainOne Bank is Member FDIC and Member DIF. Products and services are offered at full-service offices in the Berkshires (Pittsfield, North Adams, Williamstown) and on Boston's South Shore (Quincy, Rockland, Scituate). MountainOne Investments' main office is at 85 Main Street, Suite 100, North Adams, MA 01247. (413) 664-4025
Source: PR First
0 Comments
Latest on Boston Chron
- Yunishigawa Onsen, Renowned for its Therapeutic Hot Spring Water, Hosts Annual Kamakura Festival January 31 – March 2, 2025
- Boston: Mayor Wu Announces Increased Efforts to Support Families During the Holidays, Including Annual Turkey Donations
- Boston: Traffic Advisory for November 22, 2024
- purelyIV Launches Mobile App for Seamless Wellness Management
- Arthur Murray Dance Studio of Torino
- Boston: Celebrating 58 Years of Independence
- Boston: A Taste of Support: Tufts' Cherish Chinatown Challenge Returns for Year Four
- Boston: Youth and Young Adult Homelessness Awareness Month
- Boston: National Day of Mourning
- Personal Ties to Judges and Officials Raise Serious Concerns in Colorado Custody Case
- 10 Key Points to learn about local Custom Home Builders Before Considering Houses in Huntsville, AL
- National Minority Health Association welcomes leading patient advocate, Shamekka Marty as Ambassador for Health is for EveryBODY™
- Inframark Executes Multi-Year Wastewater Operations and Maintenance Contract with Fayetteville, Arkansas
- Pulsepoint AI Launches Groundbreaking AI-Driven Marketing Solution for Healthcare Companies
- Boston: Cummins Highway Construction Update: November 21, 2024
- Mansfield BioIncubator Announces the Second $80K Mansfield Pitch Competition on December 5, 2024
- Montreal-based Blockchain Innovator, IP-House Metafy Announces Partnership With Driver Studios For Metafy's Original, Flagship Property Wooshi World
- Only 33% of Companies Have Effective Sales Training, New Study Finds
- Education 2.0 Conference To Address The Growing Need For Freelance Career Readiness
- Momcozy Co-Hosts a Cozy Baby Shower at Babylist Beverly Hills