Trending...
- FoodNiche Health Forum Announce Awards Recognizing Global Leaders Enhancing Health In Communities Through Food Initiatives & Innovation
- Electives Appoints DraftKings' CPO Linda Aiello to Board Amid Record Quarter
- Supporting Boston's Museum of African American History
NORTH ADAMS, Mass. - BostonChron -- MountainOne (https://www.mountainone.com/) is excited to announce that it has been named a 2024 American Bankers Association (ABA) "Brand Slam" Award Winner for Best Video! This honor marks MountainOne's 18th marketing industry award, all earned since the launch of its brand campaign in 2019.
The ABA Brand Slam Awards recognize excellence in bank marketing across six key categories: video, integrated marketing, website redesign, public relations/community engagement, social media, and out-of-the-box idea. MountainOne is proud to have won in the Video Campaign category for its piece, "Mo's Storybook."
Created in collaboration with HATCH The Agency, MountainOne's award-winning video, "Mo's Storybook," (https://www.mountainone.com/mo-storybook/) introduces their new children's storybook, "How to Climb a Mountain." The video featuring Mo, MountainOne's Spokesgoat, is part of a larger effort to engage young audiences in financial education, making financial literacy more approachable.
More on Boston Chron
The Brand Slam Award was presented to MountainOne and five other financial institutions on October 7, 2024, at the ABA Bank Marketing Conference in Chicago, Illinois.
"Our team is incredibly proud to receive this Brand Slam Award from the ABA," said Jill Amato, Senior Vice President of Marketing and Community Banking Officer at MountainOne. "The video was a fun and engaging way to introduce our "Mo's Storybook" initiative to our Mountaineers, community partners, and customers." Amato noted that the video debuted at MountainOne's 175th Annual Meeting earlier this year, when the initiative was first unveiled. "When we first introduced Mo as part of our brand campaign in 2019, we knew we had something special. It's been an exciting journey bringing Mo to life, and he's become a beloved and relatable figure for both our customers and our Mountaineers."
About the Mo's Storybook Initiative
MountainOne's storybook "How to Climb a Mountain" is the first in a series of books featuring Mo the Spokesgoat that promote positive life lessons, literacy, and financial education for MountainOne's youngest customers and community members. MountainOne's Storybook Team travels to schools, libraries and community partner organizations to host readings, financial education workshops, and Spokesgoat meet-and-greets with kids in the community. A second book is in production and scheduled to be published in spring 2025.
More on Boston Chron
About MountainOne
MountainOne is a mutual holding company headquartered in North Adams, MA. Founded in 1848, MountainOne Bank provides a complete array of personal and business banking and electronic services. MountainOne Bank is Member FDIC and Member DIF. Products and services are offered at full-service offices in the Berkshires (Pittsfield, North Adams, Williamstown) and on Boston's South Shore (Quincy, Rockland, Scituate). MountainOne Investments' main office is at 85 Main Street, Suite 100, North Adams, MA 01247. (413) 664-4025
The ABA Brand Slam Awards recognize excellence in bank marketing across six key categories: video, integrated marketing, website redesign, public relations/community engagement, social media, and out-of-the-box idea. MountainOne is proud to have won in the Video Campaign category for its piece, "Mo's Storybook."
Created in collaboration with HATCH The Agency, MountainOne's award-winning video, "Mo's Storybook," (https://www.mountainone.com/mo-storybook/) introduces their new children's storybook, "How to Climb a Mountain." The video featuring Mo, MountainOne's Spokesgoat, is part of a larger effort to engage young audiences in financial education, making financial literacy more approachable.
More on Boston Chron
- How to Fast-Track Your Way to the Top with The Code
- Lyricalmar Set To Release Powerful New Ep "MARCHIVES" May 16
- Charleston, SC - ACSEC offers Rain Barrels Through Annual Program
- Greek Government Issues Landmark Ministerial Order Addressing Citizenship of Greek-born adoptees
- Boston: Bridging the Digital Divide by Embedding Digital Skills in Workforce Development
The Brand Slam Award was presented to MountainOne and five other financial institutions on October 7, 2024, at the ABA Bank Marketing Conference in Chicago, Illinois.
"Our team is incredibly proud to receive this Brand Slam Award from the ABA," said Jill Amato, Senior Vice President of Marketing and Community Banking Officer at MountainOne. "The video was a fun and engaging way to introduce our "Mo's Storybook" initiative to our Mountaineers, community partners, and customers." Amato noted that the video debuted at MountainOne's 175th Annual Meeting earlier this year, when the initiative was first unveiled. "When we first introduced Mo as part of our brand campaign in 2019, we knew we had something special. It's been an exciting journey bringing Mo to life, and he's become a beloved and relatable figure for both our customers and our Mountaineers."
About the Mo's Storybook Initiative
MountainOne's storybook "How to Climb a Mountain" is the first in a series of books featuring Mo the Spokesgoat that promote positive life lessons, literacy, and financial education for MountainOne's youngest customers and community members. MountainOne's Storybook Team travels to schools, libraries and community partner organizations to host readings, financial education workshops, and Spokesgoat meet-and-greets with kids in the community. A second book is in production and scheduled to be published in spring 2025.
More on Boston Chron
- Baltimore Author Crafts Space Opera Where Human Questions Outshine Galactic Scale
- Stout Surpasses 60,000 Acres and 3 Billion Plants Scanned
- OpsVeda Announces Launch of TariffSight, the World's First Comprehensive Platform to Address Tariff-Driven Challenges
- MAJOR New release of Krypto500 (ELF-HF) Sigint - COMINT software
- New Build-to-Suit VA Medical Office Facility Coming to Highland Heights, KY
About MountainOne
MountainOne is a mutual holding company headquartered in North Adams, MA. Founded in 1848, MountainOne Bank provides a complete array of personal and business banking and electronic services. MountainOne Bank is Member FDIC and Member DIF. Products and services are offered at full-service offices in the Berkshires (Pittsfield, North Adams, Williamstown) and on Boston's South Shore (Quincy, Rockland, Scituate). MountainOne Investments' main office is at 85 Main Street, Suite 100, North Adams, MA 01247. (413) 664-4025
Source: PR First
0 Comments
Latest on Boston Chron
- Local Commitment, National Expansion
- DDS Acoustical Specialties Celebrates Milestone Year with Strategic Growth and Leadership Changes
- S2C and Andes Technology Announce FPGA-Based Prototyping Partnership to Accelerate Advanced RISC-V SoC Development
- CCHR Florida to Host a Veteran Advocates Networking Event
- Students Celebrate Earth Month and Learn About the Lifecycle of Trees
- Supporting Boston's Museum of African American History
- Boston: City Council Votes to Support Home Modification Grants for Elderly and Disabled Individuals and Their Caregivers
- Electives Appoints DraftKings' CPO Linda Aiello to Board Amid Record Quarter
- Blue Ocean Business School's Deputy Dean Delivers Keynote Address at India Blockchain Summit
- AdvisorVault's Consolidated 17a-4 D3P Service® Full Feature Set Available
- Most Common Car Accidents In America
- Co-Creating the Future of ePaper: ZKONG and E Ink at Touch Taiwan 2025
- New York Times Exposé Vindicates CCHR: ADHD Isn't Biological, Says Watchdog
- Marilyn Bevans Honored at Boston Marathon on Fiftieth Anniversary of Her Historic Race
- HISTORIC FIRST The First Belief System In Human History To Formally Enshrine The Innate Divinity Of The Infant As Civilization's Central Moral Axis
- Stuck in Place? Why Homeowners Are Building Up Instead of Moving Out
- Crafting the Sound of VS Pop™: The Vision of CR Srikanth
- Boston Industrial Solutions, Inc., introduces Rubber and Foam Printing Ink
- Boston: Honoring Earth Day
- Boston: Mayor Wu Announces Return of Playoff Hub on Canal Street