Nucleus Research Releases Q1 2021 Equity Snapshot for ADP

BOSTON--(BUSINESS WIRE)--Nucleus Research, a global provider of ROI-focused technology research and advisory services, today released its Q1 2021 Equity Snapshot for ADP. The snapshot provides an analysis of ADP's market growth and performance over the last quarter and a competitive outlook for the months ahead.

"The diversity and size of ADP's customer base has helped the vendor weather the downturn, while its competitive price point and international payroll offerings will drive strong new and recurring sales in 2021," says Trevor White, research manager at Nucleus Research and co-author of the Equity Snapshot. "While smaller vendors struggle to deal with declining payroll numbers, ADP, with its large and diverse customer base, is well positioned to pull through."

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"ADP has a strong presence in the SMB space, particularly in the restaurant and retail industries, which have been most affected by mass closures and furloughs," says Evelyn McMullen, research analyst at Nucleus and co-author of the Equity Snapshot. "While this left ADP vulnerable to the short-term impact on the economy, ADP's large revenue base has enabled it to continue to serve its customers, while other, smaller payroll vendors struggle to survive the downturn."

To read the full snapshot, go to:

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services. The company's ROI-focused research approach provides unique insight into the actual results technology solutions deliver, allowing organizations to cut through marketing hype to understand real operational value and select or renew the best technology solution for their environment. For more information, visit
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