BROOKLYN, N.Y., Feb. 18, 2025 ~ In a groundbreaking move, Overtime and the National Women's Soccer League (NWSL) have announced a new content partnership. This marks the first time that Overtime, a popular sports media company, has teamed up with a professional women's league.

Under this partnership, Overtime will have access to a wide range of NWSL content, including the full regular season, playoffs, championship, and Challenge Cup. With over 100 million social media followers, Overtime will be able to share game highlights and provide behind-the-scenes access to players for their Gen-Z audience.

Dan Porter, CEO of Overtime, expressed his excitement about this collaboration. "Both the NWSL and Overtime prioritize innovation and community engagement as powerful tools in the promotion of sports and entertainment," he said. "This relationship is built on shared values and a vision for expanding women's sports which is why we're excited to work together - to provide even more unique and compelling stories for next generation fans and brand partners."

The 2025 NWSL competition will kick off with the Challenge Cup on Friday, March 7. The reigning champion Orlando Pride will face off against the Washington Spirit in a rematch of last year's Championship game. The regular season will begin on Friday, March 14 with all 14 clubs in action throughout the weekend.

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Julie Haddon, NWSL Chief Marketing & Commercial Officer, believes that adding Overtime as a media partner will help the league reach new heights. "Adding Overtime to our growing roster of media partners ensures that our league and incredible athletes will continue to show up and inspire across new platforms and spaces," she stated. "The enthusiasm around our sport and women's sports overall continues to thrive, and we're excited to work with a dynamic brand like Overtime to capitalize on fan engagement as we further immerse current fans and reach new fans in 2025."

Overtime has a strong track record of engaging with Gen Z and Millennial audiences through their unique approach to sports media. Their soccer arm, Overtime FC, has over 5 million followers across platforms and seamlessly blends sports, culture, and fan engagement. Last year, they even released a merchandise collection without being an actual soccer club, showcasing the power of digital communities in driving commerce.

The 2025 NWSL season is expected to build on the success of the 2024 campaign, which saw record-breaking growth in broadcast viewership and match attendance. This season will also mark the second year of the NWSL's four-year domestic media rights agreements with CBS Sports, ESPN, ION, and Prime Video. With 160 matches set to be featured on national platforms throughout the season, the NWSL is poised for even more growth and success in the years to come.

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