Paddle acquires ProfitWell to automate payments infrastructure for SaaS companies

  • Over 30,000 companies including Canva, Autodesk, Masterclass, and Notion use Boston-based ProfitWell's free subscription financial metrics and automatically optimize their pricing and reduce their cancellations using ProfitWell's other products
  • All ProfitWell employees across the US and Argentina will join Paddle, with CEO Patrick Campbell joining the board and becoming Paddle's new Chief Strategy Officer
  • The deal was valued at over $200m in cash and equity and is Paddle's first acquisition following its recent $200m Series D fundraise in April, which valued the firm at $1.4bn

LONDON, May 25, 2022 /PRNewswire/ -- Paddle, the complete payments infrastructure for SaaS companies, today announces it has acquired ProfitWell, the leading provider of subscription metrics and retention automation software. The deal - valued at over $200m in cash and equity - is the next step in Paddle's mission to remove the barriers to growth for SaaS companies around the world.

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