NEW YORK - BostonChron -- CHOCHENG, a renowned New York-based fashion brand making waves at New York Fashion Week since 2017, makes its first appearance at Paris Fashion Week. Known for its strong commitment to sustainability and innovation, CHOCHENG left a lasting impression with its latest collection.

Remaining true to its sustainability principles, CHOCHENG continues to upcycle old fabric and samples from its existing stock. The brand exclusively employs natural materials, reaffirming its dedication to eco-conscious fashion. Furthermore, CHOCHENG has announced its aspiration to fully transition to a vegan brand soon, underlining its commitment to ethical fashion practices.

This collection draws inspiration from "Les Parapluies De Cherbourg," a masterpiece by Jacques Demy and Michel Legrand, and the vibrant French Yé-yé music scene.

Regarding fabrics and materials, CHOCHENG seamlessly blends upcycled vintage fabrics with pink Harris Tweed and silk charmeuse. These are complemented by newly sourced vegan materials, including cotton boucle, cotton velvet, cotton crepe, and Swarovski crystals.

More on Boston Chron

• Mayor Wu Announces $1 Million in New Grant Funding to Support the Revitalization of Boston's Restaurant Industry
• Allotex Announces New Investor and Expansion of Production Facilities USA - English USA - English
• Green Office Partner Launches Managed Print Services Program in Canada
• GLCPS Sponsors Two Students to Attend Brown University Leadership Institute
• Vantiva Confirms its Strong Commitment to Diversity, Equity and Inclusion

The collection is a testament to the brand's meticulous craftsmanship, featuring signature hand-sewn petals, braids, cords, box pleats, and embroidered buttons. A captivating array of pink shades dominates the color palette, evoking a romantic and retro ambiance. In terms of silhouettes, anticipate soft, round cape silhouettes, mini-skirts, shorts, and kilts that perfectly capture the essence of yé-yé.

DOWNLOAD PRESS KIT SS24

View/Watch the SS24 Collection



<iframe width="560" height="315" src="https://www.youtube.com/embed/qv-zRQtjPXQ?si=hC1j9C2K5UqyTbdP" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

About CHOCHENG:

CHOCHENG is a womenswear designer label launched by designer Cho Cho Cheng. Cheng studied fashion and costume design at the Parsons School of Design and took an apprenticeship in Savile Row, London, to master the craft of traditional British tailoring. Cheng started presenting runway shows at New York Fashion Week in 2017 and opened the CHOCHENG flagship store in 2019 at 781 Fifth Avenue, New York, making the brand the first Asian designer label to launch on the prestigious thoroughfare.

More on Boston Chron

• Boston: Parks Department offers free Ultimate disc youth clinics
• The World's No.1 Superstar Rings in 48th Birthday and 25 Years as an Entertainer
• Devart Is the Winner of 2023 New World Report Software and Technology Award
• South Ender Gene Bolinger appointed to Boston Parks and Recreation Commission
• Boston Celtics' Coach Sam Cassell Partners with Zenni® Optical For Debut 'Coach's Collection' Eyewear Line

CHOCHENG pays close attention to detail and uses only 100% natural and cruelty-free materials. All fabrics are sustainable and produced in Europe. All garments are hand-sewn in London following traditional Savile Row tailoring techniques; everything from shoulder pads, embroidered buttons, and inseam buttonholes to decorative petals is handmade from natural materials. Knitwear and accessories are made in Italy and Spain.

CHOCHENG has become synonymous with 100% natural materials and a whimsical interpretation of traditional tailoring. CHOCHENG caters to a discerning clientele who appreciates comfort, craftsmanship, and conservation of the environment.

For interview requests, please write to admin [@] aoprllc.com