Remarkable Results: Reggio Register Product Designers Turn to Social Media for Guidance

LEOMINSTER, Mass.--(BUSINESS WIRE)--Reggio Register, a manufacturer of premium registers and grilles, is pleased to announce the launch of two new register designs: Mosaic and Pinwheel.

In an unprecedented move, the Reggio Register team took to social media to steer the direction of new product development. They proposed eight designs and asked followers to vote on their favorites. "We wanted to engage with our user base to better understand their design preferences," said Alison McPherson, Senior Marketing Partner at Reggio Register. The social media audience later named the patterns as well.

Social media's first choice was Mosaic, a contemporary spin on a traditional hexagon pattern. Their next choice was Pinwheel, which takes a classic basketweave and turns it on its head. "We were amazed with the help we got from social media and think these are solid additions to our Made to Order Collection," said McPherson.

For almost 40 years Reggio Register was known for traditional register designs. Then in January 2019 they launched the Made to Order Collection, introducing new grille designs for more contemporary spaces. These two new grille designs marry Reggio's traditional and contemporary approaches by updating familiar designs for a new generation.

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Take a closer look at Pinwheel, Mosaic, and the entire Made to Order Collection online at Contact Reggio Register for product consultations on residential or commercial projects via email, phone, or live chat.

About Reggio Register:

Reggio Register, a business of Renovation Brands, is a manufacturer in Leominster, Massachusetts of cast iron, cast aluminum, laser cut metals, and wood grilles and registers. For over 35 years, Reggio Register has handcrafted grilles and registers in iconic, original designs for fine homes, historic sites, universities, and other distinctive spaces. These premium quality grilles are proudly handcrafted in the USA.

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About Renovation Brands

Renovation Brands is a leading digitally native, multi-brand e-commerce platform of home improvement products serving consumers and professionals in the residential and commercial renovation space. Renovation Brands is currently comprised of multiple specialty e-commerce brands including American Tin Ceilings, Reggio Register, Electric Fireplaces Direct, Mantels Direct, Electric Fireplaces Canada, Baseboarders, RTA Cabinet Store,, Trueform Concrete, Blendhouse, and Kitchen Design Pros. For more information, please visit


Allison Stibrick
Filed Under: Business

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