MARLBOROUGH, Mass. - BostonChron -- Research Rockstar has announced that it is upgrading its existing 26-course Market Research eLearning catalog with a new, innovative eLearning format. The new format uses enhanced online interactivity, blended asynchronous and synchronous content, modular components, and new short-form content to deliver a superior market research learning experience.

"As a market researcher, I have to practice what I preach; in this case, collecting and using customer feedback," said Research Rockstar President and Lead Instructor, Kathryn Korostoff. "Our student community has given us great feedback about our eLearning format in 2022, and luckily their requests align well with recent advances in eLearning technology. As a result, our team is updating our existing delivery format to one that is truly state-of-the-art in eLearning."

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The All Access Backstage Pass: One Membership, Many Options
As part of the upgrade, Research Rockstar is replacing the existing On-demand and Full Access Backstage Pass membership options with a single "All Access Backstage Pass" that combines 24/7 online interactivity with optional 1-hour Live Events hosted in a virtual classroom.  This "best of both worlds" delivery allows students to personalize their eLearning experience by choosing their own ratio of on-demand and real-time eLearning for all 26 market research courses.

Market research executives seeking to engage and retain research talent often find that investments in career support, such as training and professional development, are an important part of employee success. Innovative programs, like the new Research Rockstar eLearning format, make it easy for team leaders to offer a single solution that will appeal to team members who may have a variety of expertise levels, learning goals, and learning styles.

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Annual fees for the new All Access Backstage Pass will range from $1,800 per student down to $1,150, depending on team size (number of students registered). An optional instructor support module will be available to students who want personalized feedback from our expert instructors.

Market Research eLearning Improvements
Improvements that Research Rockstar students will see starting in January 2023 include shorter and higher-quality video lessons, new one-hour Live Events, and more advanced interactive exercises on the Research Rockstar Training Portal. With the updated format, students will have even greater flexibility regarding when, how, and for how long they want to learn.

Korostoff adds, "Students told us loud-and-clear; they need eLearning to be more bite-sized. So as part of our upgrade, we have also been updating all of our curriculum content—which will now include over 100 pre-recorded market research video lessons of 10-30 minutes each, and more than 60 job aids such as checklists, reference sheets, and templates."