BOSTON, Sept. 26, 2023 ~ This fall, beer lovers can rejoice as Samuel Adams introduces Beer Fest, Fear Fest - the ultimate beer season challenge. According to a survey commissioned by Samuel Adams and conducted online by The Harris Poll, 38% of American beer drinkers admit that Cenosillicaphobia - the fear of an empty beer glass - is a relatable fear. 20% of American beer drinkers even say they'd rather run into an ex than have an empty beer glass.

Beer Fest, Fear Fest is an OctoberFest-themed haunted experience where drinkers are challenged to carry a full-to-the-brim pint glass of the #1 fall seasonal beer2 through a series of jump scares. The event will take place at The Summer Club at the Ravel Hotel in Long Island City (8-08 Queens Plaza S, Queens, NY 11101) throughout October and tickets can be booked through Bucket Lister's website. Each week, one bold drinker that makes it through the scarescape with a full glass will be rewarded3 with a season's supply of chilled-to-the-bone OctoberFest.

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"Beer Fest, Fear Fest is all about embracing beer season and facing your biggest fears," said Lauren Price, Head of Brand, Samuel Adams. "We know our drinkers are up to the challenge and there's no other way to celebrate than with (a full) pint of the #1 fall seasonal beer, OctoberFest."

In addition to Beer Fest, Fear Fest, Samuel Adams is continuing to own fall Beer Season through the introduction of Beereal - the world's first "cereal" made to be enjoyed with Samuel Adams OctoberFest. Complete with nothing but beer's favorite snack - pretzels - Beereal also features a mini-cornhole game on the back of the box! While the first Beereal drop has already come and gone, it may not be too late to get your hands on this unique cereal.

Lastly, get your steins ready - prost! Enter for a chance to win a Samuel Adams stein now through October 30th.

This fall season is sure to be filled with plenty of fun activities for all types of beer lovers! Whether you're looking for an exciting challenge or just want some delicious brews for your next gathering or tailgate party, Samuel Adams has you covered!

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