Understanding the Mequoda Method for Multiplatform Publishing

HINGHAM, Mass. - BostonChron -- We often work with publishers looking to sell more magazine subscriptions. When we start talking about the importance of building their email circulation first, we sometimes get looks of confusion. And this makes us realize that most of the publishers who approach us for help don't initially fully understand what we do. If you've attended any of our events, or read the Mequoda Daily regularly, you know that we live and breathe the Mequoda Method.

Mequoda didn't invent this method. We've simply been watching the publishing industry for a very long time and have organized the successful strategies of publishers who have developed it by instinct. We've turned these strategies into a finely tuned system that we teach and build for our publishing clients.

The goal behind the Mequoda Method is to help publishers make more money with multiplatform magazine subscriptions. In a Mequoda System, the structure of the websites we've built for our clients with great success and profitability include these four main principles:
  • Attract
  • Capture
  • Engage
  • Monetize

We see all four as stand-alone strategies that must all be completely interlocked in a Mequoda System. We use them because the publishers who come to us tell us they want more subscribers, and we explain that monetization doesn't come first – it comes last.

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First, you need to increase the volume of traffic to your website from the types of people who are most likely to subscribe.

Then, you need an email subscriber base, so you have to capture those qualified website visitors as email subscribers with a free download of some kind.

Then you spend time getting to know them, and proving that your free content is great, so it's worth investing in your premium content.

Finally, you need a multiplatform magazine, so that you can more effectively convert email subscribers into premium magazine members.

Starting from the layer with the most visibility, we attract website visitors through search, then, for a smaller number of those who we attract, we'll be able to capture their email addresses.

We will then engage an even smaller number of those captured subscribers with great content in order to keep them happy, and then make money doing so by monetizing the relationship and turning those engaged email subscribers into buyers.

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One thing to keep in mind is that the Mequoda System is, and always will be, a work in progress. As the internet matures – and these new media empires along with it – our Method is reviewed, fine-tuned, tweaked, overhauled, and/or extended, as required.

What questions do you have about the Mequoda Method? Read more at https://www.mequoda.com/articles/press-releases/mequoda-method-multiplatform-publishing/

Christy Page

Source: Mequoda Publishing Network

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